The Idea Behind Ledgerble: An Introduction

Unsurprisingly, most small business owners don't like accounting. When you get up in the morning, there are dozens of things you could be doing—and keeping your books up to date is rarely an exciting prospect. The arcane and complicated terminology all seem needlessly complex, and let's face it, people will often just put it off.

Ledgerble is not our first business. In fact, we have been small business owners ourselves for almost 9 years now. So we know full well what a pain accounting can be, that's why we created Ledgerble in the first place.

Of course, the advantages of providing software online as a service are many, and we don't need to go into them here. But while others have made online accounting programs, I think many of them miss the point. The hard part about small business accounting was not the access or delivery method—putting something like QuickBooks in your browser isn't going to make it easier. What we really need is a fresh approach to how small companies manage their finances. We need a clean slate. We need to make things simple.

The vast majority of small companies, those 1 to 3 person operations, have very simple accounting needs. Most don't need complicated features. They just need to keep track of the money coming in, and the money coming out. They need to be able to see, at a glance, the financial health of their company. They need to keep on top of who owes them money, and to whom they owe money to. They need the data available for tax time.

The idea of Ledgerble is just that. We need to make things simple, easier. Less complicated. A company with 500 employees will have very complex accounting needs. A company with 5 employees probably won't. And that's where we see Ledgerble fitting in.

That's not to say that Ledgerble won't grow and evolve along with our customers. We have many advanced features currently in development, some of which we will share on the blog over the coming weeks. But the focus of these features is and always will be simplicity. We have the opportunity to reinvent an entire segment of this industry, and to use the power and extensibility the web provides to change how small businesses manage their finances. To make things easier, so you can focus on what you do best.